We exist to champion the value of digital culture.

Throne is a blockchain company building extraordinary experiences for Web3.

Institutionally funded and supported by a collective of software engineers and an accomplished team from the music and art world.

 

Our founders include British Award-Winning music producer Nellee Hooper (known for his work with Soull II Soul, Bjork, Madonna, U2), Gee Roberson the manager of Kanye West (also the former manager of Drake and Nicki Minaj), Chimere Cisse a former communications executive at Burberry, Sotheby's Institute alumni Julia Pavlovska, Adam Strauss a former brand specialist at Nike, veteran blockchain architect Anthony Karter, crypto native Hajime Matsumura, and blockchain venture capitalist Qinghua Li.

THN is the native currency of the Throne network and ecosystem. By creating our own token economy we are able to provide a more sensible and sustainable solution to champion the value of digital culture.

The digital realm isn’t a secondary space anymore, it’s where we live our lives, and it’s where the future is coming into focus. We need better systems for investing in creative expression, supporting visionary artists, and connecting the internet’s creative community. We’re building the Throne ecosystem to fill that need, using the possibilities of blockchain to expand what’s possible.

The importance of technology and contemporary culture is reflected in everything we do, and we have clearly set ourselves apart as a vibrant force in the market because of it.

Invested in creators 

 

What you do, what you make, and what you share online matters. The digital realm isn’t a secondary space anymore, it’s where we live our lives, and it’s where the future is coming into focus. We need better systems for investing in creative expression, supporting visionary artists, and connecting the internet’s creative community. We’re building Throne to fill that need, using the possibilities of crypto to expand what’s possible for creators and collectors alike.

We’ve only just begun scratching the surface of what digital assets mean for collectors and creators. Web3 will create a more equitable internet by allowing individuals to be sovereign. True sovereignty entails controlling one’s time and information and being able to control who profits from it. Web3’s decentralized blockchain protocol will allow individuals, particularly developers, to connect to an internet where they can own and be properly compensated for their time and data, overshadowing an exploitative and unlawful web where giant, centralized repositories get held and for profit.

Ecosystem Partners

We partner with a set of leading ecosystem providers to help push the boundaries of what technology can enable our business.

Annex Capital is a digital asset investment firm dedicated to improving the world by channeling capital, talent, and ideas to blockchain initiatives that advance society.  Annex Capital is the lead investor in Throne Labs.

Solana is a decentralized blockchain built to enable scalable, user-friendly apps for the world.

Ethereum is the community-run technology powering the cryptocurrency ether (ETH) and thousands of decentralized applications.

 


 

Who we are

We’re an ambitious team that’s committed to building a transformational product. Collectively, we bring together leading talents from the crypto and creative communities, to the cultural realm. We’ve spent time at Google, Carbon, Universal, Facebook, Chrisitie's, WarnerBros, and Nike. In our spare time, we also design NFTs, produce electronic music, paint, make films, and curate museum exhibitions.

Together, with some of the leading blockchain companies and infrastructures, we are developing a new creative economy and NFT ecosystem that is both scalable and sustainable. Allowing content creators to preserve distinct and verifiable content in a new economy. 

Ecosystem

NFTs

About

Community

We exist to champion the value of digital culture.

Throne is an NFT venture, institutionally funded and supported by a collective of blockchain engineers and an accomplished team from the music and art world. 

Co-founded by British Award-Winning music producer Nellee Hooper (known for his work with Soull II Soul, Bjork, Madonna, U2), Gee Roberson Kanye West's manager (also the former manager of Drake, Nicki Minaj), Chimere Cisse a former communications executive at Burberry, Sotheby's Institute alumni Julia Pavlovska, Adam Strauss a former brand specialist at Nike, crypto native Hajime Matsumura, and blockchain venture capitalist Qinghua Li.

An NFT marketplace and network for the next generation of creators and collectors. We have developed an exciting and disruptive blockchain technology that will transform our relationship to content and empower content creators like never before. 

THN is the native currency of the Throne network, a keystone for the NFT economy.

Focusing on the defining NFT revolution to bring everyday users on-chain to transact NFTs and build a trusted collection. The importance of technology and contemporary culture is reflected in everything we do, and we have clearly set ourselves apart as a vibrant force in the market because of it.

 

All creators will be able to list for auction their works  in minutes, while collectors from around the world can purchase, make offers, and bid on digital assets in the form of photos, videos, audio, as a non-fungible token (NFT). NFTs are groundbreaking instruments, they’re unique, provably scarce, liquid, and usable across multiple applications. Just like physical goods, you can do whatever you want with them! But unlike physical goods, they're armed with all the programmability of digital assets.

A core part of our vision is that open protocols like Ethereum and interoperable standards like ERC1155 will enable vibrant new economies where creators and collectors truly own this powerful brand new type of digital item. Because we think open, liquid marketplaces such as Throne will help power these new economies and will allow leading content creators to make the most of their digital platform and content.

Who we are

We’re an ambitious team that’s committed to building a transformational product. Collectively, our teams have  spent over a decade developing various scaling solutions with the brightest minds in blockchain, exploring the possibilities of crypto, but we’re also creators and artists in our own right.

Together, with some of the leading blockchain infrastructures, we are developing a new creative economy and NFT ecosystem that is both scalable and sustainable. Allowing content creators to preserve distinct and verifiable content in a new economy. 

Invested in creators 

 

What you do, what you make, and what you share online matters. The digital realm isn’t a secondary space anymore, it’s where we live our lives, and it’s where the future is coming into focus. We need better systems for investing in creative expression, supporting visionary artists, and connecting the internet’s creative community. We’re building Throne to fill that need, using the possibilities of crypto to expand what’s possible for creators and collectors alike.

 

Throne will allow you to purchase digital assets that aim to push the boundaries of collectibles. Brands, creators and collectors who support them are establishing a new paradigm, and we know that what we build together today will be integral to what comes next.

We’ve only just begun scratching the surface of what NFTs mean for creators. It’s incredible to partner with creatives, brands, innovators, influencers, and rights holders to bring content into the NFT realm.

What is THN?

THN is the utility token for the Throne community, network, and marketplace. By creating our own token economy we are able to provide a commission free platform if creators select to transact in THN, providing a more sensible and sustainable solution by driving forward a new creative economy.

In this form, it is an essential utility that both prevents network spam and supports critical network infrastructure.

THN is an ERC-20 token on the Ethereum network and allows for execution of smart contracts and for consensus-based transactions. A blockchain system based on the use of tokens, which can be bought, sold, or traded. Ethereum was launched in 2015, and since then it has become one of the driving forces behind the popularity of cryptocurrency. In the Ethereum system, tokens represent a diverse range of digital assets and the ERC-20  has emerged as the technical standard for all smart contracts on the Ethereum blockchain for token implementation. 

As an ERC-20 token, THN can function similar, in some respects, to Bitcoin, Litecoin, and any other cryptocurrency; ERC-20 tokens are blockchain-based assets that have value and can be sent and received. The primary difference is that instead of running on their own blockchain, ERC-20 tokens are issued on the Ethereum network. Luckily, because ERC-20 tokens are so popular, there are many different options for wallets, making THN accessible and operational to so many people around the world.

THN as a token ecosystem, can offer creators on our platform 0% service fees. That means all creators listing their work on Throne and selecting to transact in THN will receive 100% of the purchase price, Throne does not take any fees or commissions on bids, or purchases for transactions in THN. Should a creator select to list their work and receive ETH, they will be able, however Throne will then collect a 10% service fee. As for secondary sales, Throne allows creators to receive a 10% royalty going back to the wallet that originally minted the NFT—in perpetuity.

Meet the team

Gee Roberson

Creative Director

Gee Roberson started his career as VP of A&R at Roc-A-Fella Records. He later went on to senior label posts as SVP at Atlantic Records and Chairman of Geffen Records.

 

Roberson is the former manager of Drake, Lil Wayne, and Nicki Minaj. He is currently the manager of Kanye West and a partner of Maverick management, which is a subsidiary of Live Nation Entertainment. The firm manages the careers of Madonna, U2, Aerosmith, G Eazy, Miley Cyrus, Paul McCarntey, The Weekend amongst others.

Roberson has played a key role in the business careers of artists such as Kanye West, Lil Wayne, Drake, T.I., Nicki Minaj, G-Eazy, and Lil Nas X. He has structured partnerships with Nike, Pepsi and works regulariyly with leading brands and artists. In addition, Roberson is a partner at BPG Music which has a partnership with Warner Records where he remains an advisor.

Maverick

Music Business World

Nellee Hooper

Cultural Director

Nellee Hooper is an award-winning British producer and remixer behind some of the most successful and inventive dance-oriented music throughout the 1990s. Hooper has produced seven Grammy award-winning recordings for artists including Smashing Pumpkins, U2 (best song and album), Soul II Soul, Sade, Madonna, Janet Jackson, Bjork, and Sinéad O'Connor. He has been awarded Q's Best Producer award and twice been Music Week Producer of the Year.

Hooper came up as a DJ, as a member of the Wild Bunch – the Bristol-based collective that would develop into Massive Attack. Over the last decade Hooper has devoted much of his attention to Art, curating and buying significant works.

Discogs

Wikipedia

Adam Strauss

Chief Operating Officer

With over a decade of experience as a strategy executive, Adam has based his career as a catalyst for evolution. With evolution, companies will continually move forward and innovate to stay relevant. Prior to joining the team at Throne, Ada, was at Nike where he was part of the digital marketing and brand Intelligence team. Before that he was an executive at Prophet a leading digital consulting firm helping clients unlock uncommon growth in the face of disruption. Before that he had spent time at Yahoo as a marketing manager, and at Automatic the parent company of Wordpress.


At Throne, Adam is responsible for the overall corporate strategy and branding efforts of the company. Adam earned a bachelors degree in Computer Science from New York University.

Linkedin

Hajime Matsumura

Marketing

Hajime Matsumura is one of the pioneers of blockchain technology in Japan. A crypto native since 2013, he has been offering cutting-edge services and technology that empower both small-scale projects and multinational companies attain their predefined goals. Regarded a visionary in the digital marketing sector, with an outstanding place on the global blockchain and crypto map. In 2017 he co-founded Mashtake, an agency designed specifically to helping cryptocurrency and blockchain companies succeed. A network of blockchain technology, digital marketing and financial services to provide consulting services while growing the blockchain community. With offices in Osaka, and Hong Kong serving some of the most innovative and bold projects on a global level.

With a passion for crypto marketing stronger than ever, Hajime is excited to be part of growing the industry around the most incredible technological innovation of our generation.

Julia Pavlovska

Art Director

Julia is a London-based Art Advisor with an Art and Business & Economics education from Maastricht University, Bocconi Milan and Sotheby's & Christies. She specialises in contemporary artists and builds collections for her private and institutional clients.

 

Working with both established as well as new collectors, Julia is keen to educate her private clients about upcoming contemporary artists and artworks for collection and investment purposes. She provides transparent and fast access to hard-to-acquire artworks. She seeks to manage artist and brand relationships through educational talks with important art players including curators, art funds, art foundations, museums and blue-chip galleries through to smaller emerging spaces.

Linkedin

Art Korero

Chimere Cisse

Communications Director

Chimere Cisse is a global publicist and contributing editor. She is the co-founder of art agency ART|KŌRERO and the founder of PR consultancy CISSE. She has held Senior PR and Communication roles for global organisations including Hearst Magazines (Harper’s Bazaar/ELLE) & Burberry.

Chimere has worked with internationally recognised talent, artists and thought leaders to create unique brand and venue collaborations, with her production and editorial work appearing in global publications from Architectural Digest to Vogue. She has previously worked at the Venice Arts Biennale and curated art exhibitions on behalf of Sony Ericsson and Evian.

Chimere is a frequent industry speaker, regularly giving interviews on the worlds of art and media, having been featured in publications including The Business of Fashion, Tatler, Gulf News, Refinery 29 and ELLE Korea. She is a judge and mentor at Graduate Fashion Week, a guest Lecturer at the University of East London, sits on the British Council, Fashion Fights Cancer and Gabrielle’s Angel Ball committees and is a Goodwill Ambassador to Art & Culture Without Borders foundation.

Linkedin

ChimereCisse

ArtKorero

Zac Lewis

Chief Executive Officer

Zac Lewis is focused on presenting a clear and engaging communication strategy to represent the goals and mission of Throne Labs.

 

Specialized in profitably scaling traffic via content and distribution channels. Zac is responsible for thinking, conceptualizing and end to end execution of growth hacks.

Currently, implementing a broad vision for using digital strategies to advance Throne’s mission, marketplace and creators. Areas of expertise include: collectibles, public relations, social media, communication, sports, current events, brand management, employee relations, Non Fungible Tokens, blockchain technology and digital arts.

 

Zac has a Masters Degree in Computer Science from Fordham University

Linkedin

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